Palestinian Film Festival Amsterdam – Annual Report 2025
For the Palestinian Film Festival Amsterdam (PFFA), I designed a 24-page Annual Report documenting the festival’s 2025 edition, Virtual Remains. The project involved the complete editorial design and layout of the publication, including typographic hierarchy, grid system development, image placement, page composition, and the organization of extensive textual and financial content into a clear and engaging format.
The challenge was to create a professional and visually balanced report that reflects the festival’s cultural identity while maintaining the clarity and structure expected from an institutional annual publication. The report combines festival documentation, program highlights, audience impact, partnerships, and financial reporting within a cohesive editorial design system.
The publication was designed in Adobe InDesign, with image preparation and visual refinements completed in Adobe Photoshop. The cover image was created using AI-generated imagery and subsequently refined, retouched, and integrated into the final design in Photoshop to align with the visual identity of the festival.
Services
Editorial Design
Annual Report Design
Publication Design
Layout Design
Typography & Grid Systems
Image Editing and Art Direction
Tools
Adobe InDesign, Adobe Photoshop
Adobe InDesign, Adobe Photoshop
Client
Palestinian Film Festival Amsterdam (PFFA)
Palestinian Film Festival Amsterdam (PFFA)
Editorial concept & layout
Image editing and visual consistency
Print and digital design
Logo design and visual identity
Image editing and composition
Layout and print design
Designed the logo and visual identity
Developed the color palette and typography system
Defined the brand's tone of voice
Created visual guidelines for social media and print materials
Applied grid systems and typographic hierarchy
Worked with color theory and branding principles
Built a consistent and recognizable brand identity
Designed the logo and visual identity
Developed the color palette and typography system
Defined the brand's tone of voice
Created visual guidelines for social media and print materials
Applied grid systems and typographic hierarchy
Worked with color theory and branding principles
Built a consistent and recognizable brand identity
Content restructuring
Layout and information hierarchy
Visual clarity and composition
Visual concept development
Design within established brand guidelines
Adaptation across color systems and formats
Creation of flexible visual elemen
Editorial structure and layout
Content organization (multi-author)
Visual design and consistency
Concept & visual design
Image editing (incl. Al tools)
Layout & typograph
I create distinctive logos, icon systems and visual identities that help brands communicate clearly and consistently across print and digital platforms.
Each design is developed with a focus on simplicity, recognition and long-term usability, creating visual solutions that are both functional and memorable.
A strong visual identity is more than just a logo. It is a complete visual language that helps people recognize, remember and connect with a brand.
My work includes logo design, icon development, typography selection and visual identity systems that can be applied consistently across websites, publications, social media and printed materials.
Every project is approached with attention to clarity, storytelling and strategic communication, ensuring that the visual identity reflects the values and personality of the brand.